Marketing budget burned
You have already spent a lot - ads, agencies, tools - but it doesn't show up in your inquiries. The common thread that turns activity into results is missing.
Marketing
Marketing for B2B companies
Your solution needs explaining, your buyers need trust. We build marketing as a system - from strategy through website and sales materials to SEO and new-customer campaigns. All from a single source, with full KPI transparency and a performance-based fee.
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The typical picture
Does this sound
familiar?
Complex product, no match
Your solution needs explaining, has a long sales cycle and requires trust. Standard marketing from the B2C playbook doesn't work for it.
Too many systems, no transparency
There's SEO, LinkedIn, ads, a newsletter - but everything runs in parallel without a strategy. No clean KPIs, no reports, no predictability.
15+ years of B2B marketing
Marketing as a system, not a gamble
We come from marketing for tech companies with complex products - and apply that to mid-sized B2B businesses and SaaS startups. What stays the same: strategy first, hands-on execution, metrics always in view.
A clear strategy
We define audience, message and channels so that marketing is no longer a gamble, but a system you can adjust.
Full transparency
MQLs, SQLs, CPL, conversion rates - you can see at any time what works, what doesn't, and where the next budget has the most impact.
A predictable pipeline
Visibility becomes a stream of leads, leads become meetings, meetings become revenue. Reproducible, and scalable when you're ready for it.
Services
Six levers, one system
We always ask ourselves the same question: what does your company need to reach the next level? From that we build a tailored combination of the following blocks - never more, never less than is truly necessary.
Strategy
Positioning, audience sharpening, customer journey and message architecture. Before we execute, we clarify what is really needed.
Websites
Conception and development of websites that fit your solution - from the landing page to the complete web presence.
Sales materials
Pitch decks, case studies, one-pagers and sales enablement material that your sales team actually uses in the first meeting.
SEO, GEO & content
Organic visibility in Google and in the new AI answer engines like ChatGPT - keyword strategy, technical SEO, GEO and content architecture.
Advertising
Google Ads, LinkedIn Ads, Meta Ads - for recruiting too. From auditing existing campaigns to building them from scratch and optimising them continuously.
Direct outreach
Targeted outreach to your ideal customers through the right channel: LinkedIn outreach, email sequences or print mailings.
Your client portal
Your marketing activities at a glance.
In the client portal you keep track of your ongoing marketing activities and their results. Depending on our collaboration, you get insights into campaigns, search engine visibility and reports.
The portal connects our collaboration across marketing, sales, tech and finance.
- Outreach pipelines with status and reply tracking
- SEO monitoring for your top keywords
- Ad performance across Google, Meta and LinkedIn
- Lead and contact lists with a kanban overview
- Reports you can pull up yourself at any time
Skin in the Game
We earn when you earn
Every deal closed, every grant paid out, every measurable cost saving increases your liquidity and our fee. We pull in the same direction - and you feel that in every meeting.
References
What others say
Contact
We're here for
you.
We look forward to getting to know your company and learning more about your marketing goals and current challenges.
hello@entreprenerds.de
Nordstraße 13, 01099 Dresden
FAQ
Still have questions?
Here you'll find answers to the most common questions about working with us.
How quickly will we see first results?
Quick wins like technical SEO fixes, a reworked landing page or the first well-running outreach sequences often deliver measurable impact within the first few weeks. A stable, predictable pipeline across several channels usually takes shape over 3 to 6 months, depending on your starting point and sales cycle.
Do we have to run all channels at once?
No. We start where the biggest lever is - usually that is one channel or one measure, not all of them at once. Only once the foundation is in place and the KPIs are running cleanly do we scale further. That saves budget and ensures every new channel is cleanly embedded into the system.
How does the performance-based fee work in practice?
Together with you we define the central KPIs (e.g. qualified inquiries, meetings, pipeline volume) and tie part of our fee to them. That gives you planning certainty on the base fee - and gives us the incentive to make the most of every lever. We discuss the exact terms in the introductory call.
Do we have to build a new website?
Not necessarily. First we analyse whether your existing website does its job - that is, generates qualified inquiries. If it does, we optimise it. If not, we plan a relaunch. We don't rebuild on principle, only when the business case is clear.
Do you handle the execution too, or only the strategy?
Both, and as needed. We can take on the complete execution (from website development to outreach operations) or work together with your internal team. What is really needed we clarify before the project starts.
What does a typical marketing project cost?
That depends heavily on the scope - strategy sprints start in the low four-figure range, ongoing marketing support runs as a monthly retainer depending on the setup. In the first call we look at your situation and propose a suitable model, transparent and easy to follow.