The knowledge sits in a few heads
Your experts know exactly what customers ask and why you are better. They never get round to writing, so the website stays years out of date.
Marketing · B2B content
B2B content creation: content that convinces experts and gets found
Expert articles, guides, product pages and advertorials for companies that sell services and products that need explaining to other businesses. We get the knowledge out of your experts' heads, write it so decision-makers understand it and make sure Google and AI assistants such as ChatGPT find it.
What we create for you
- Expert articles and guides on your customers' questions
- Product and service pages that generate enquiries
- Advertorials and guest articles, planned and written
- Case studies, one-pagers and sales materials
- SEO and GEO: content for Google and AI answers
Which formats offer the biggest lever for you, we clarify in the intro call.
The typical picture
Why B2B content often achieves nothing
Texts without search intent
There are blog posts and press releases, but none of them answers the questions decision-makers type into Google or ChatGPT. The content is not found.
Content and sales apart
Marketing publishes, sales does not use it. Nobody knows which piece of content contributed to a conversation or an order.
Approach
How we build content that brings enquiries
Startup speed for established companies: short interviews instead of long briefings, AI-assisted research and drafts, technical sign-off by you. That way content is produced regularly without your experts blocking days for it.
01
Find topics
We analyse what your target customers search for and what your sales team is asked every day, and plan the topics with the biggest lever.
02
Collect knowledge
Short interviews with your experts in engineering and sales. They provide examples, arguments and details no competitor can copy.
03
Write
Clear texts for management, purchasing and engineering, structured for search engines and AI assistants, with a clear next step.
04
Sign off and publish
You check technical accuracy, we implement: on your website, as an advertorial or as material for your sales team.
05
Measure and expand
We track rankings, visits and enquiries per piece of content and expand what works.
Our view
Content is sales work
In B2B, hardly anyone reads out of boredom. Decision-makers look for answers before they talk to a supplier, and more and more often they ask AI assistants. Good content answers these questions better than the competition and leads to a conversation with your sales team. That is why we plan content from the search term to the enquiry, not by editorial calendar.
Who it is for
When this pays off for you
- You sell products or services that need explaining to other businesses.
- Your experts have a lot of knowledge but no time to write.
- Your website is hardly found for the terms your customers use.
- You want content that your sales team actually uses in conversations.
More from marketing and sales
Connecting content with marketing and sales
Content works best as part of a path to the enquiry. That is why we connect it with positioning, industrial marketing and lead generation.
FAQ
Questions about B2B content
What management and marketing leaders usually want to know before getting started.
What is B2B content?
B2B content is content for businesses as customers: expert articles, guides, product pages, case studies, white papers or advertorials. It addresses several decision-makers such as management, purchasing and the specialist department and answers questions before the purchase, so that a conversation with sales follows.
How does an agency write about our specialist topic?
With your knowledge. In short interviews we collect examples, arguments and typical customer questions from your experts. We speed up research and drafts with AI, technical sign-off stays with you. That way the text sounds like you and not like general knowledge.
What is GEO and why does it matter for B2B?
GEO stands for Generative Engine Optimization, the optimisation of content for AI assistants such as ChatGPT, Perplexity or the AI answers in Google. More and more decision-makers ask their questions there. Clear answers, clean structure and verifiable statements increase the chance that your company is mentioned.
Do you also write advertorials and guest articles?
Yes. We plan in which trade media an article is worthwhile, write the text and align it with you and the publication. We connect advertorials with a matching page on your website so readers have a clear next step.
How long until content brings enquiries?
Search engines usually need a few weeks to months until new content ranks well. Sales materials and advertorials work faster. How fast it goes depends on topic, competition and starting point. We do not promise a specific number of enquiries.
What does B2B content creation cost?
It depends on scope and formats: individual pieces, a topic package or ongoing support with planning, writing and reporting. In the intro call we look at your situation and propose a suitable model.
Intro call
Which topic should bring you
enquiries?
Tell us what you sell, to whom and which questions your customers keep asking. We show you which content we would start with.
hello@entreprenerds.de
Nordstraße 13, 01099 Dresden