The wrong things are measured
The account reports clicks and impressions, but nobody knows how many enquiries and orders resulted. Without clean conversion tracking, Google optimises for the wrong goals.
Marketing · Google Ads Dresden
Google Ads agency in Dresden: enquiries instead of just clicks
We plan, build and optimise Google Ads campaigns for companies from Dresden, Saxony and all over Germany. Success is measured not in clicks but in enquiries, applications and orders. From auditing your existing campaigns to ongoing management.
What we take on for you
- Audit of existing Google Ads accounts
- Campaign setup: Search, Performance Max, Display and YouTube
- Conversion tracking that counts enquiries, not just clicks
- Landing pages that turn clicks into enquiries
- Ongoing optimisation of bids, search terms and ads
Whether Google Ads is the right channel for you, we clarify honestly in the intro call.
The typical picture
Why Google Ads often burns money in mid-sized companies
Budget flows into the wrong searches
Broad keywords and automated campaigns bring clicks from students, job seekers and private individuals. For B2B providers with a clear target group, that is expensive waste.
Clicks land on the homepage
Someone looking for a specific service lands on a general page with no matching answer and no clear next step. The ad was good, the enquiry never comes.
Approach
How ads turn into enquiries
Startup speed for established companies: quick tests, clear measurement and short paths. You see in the client portal what your campaigns deliver, and together we decide where the budget has the most impact.
01
Audit and goals
We review your existing account or starting point and define what counts as success: enquiry, call, application or booked meeting.
02
Set up tracking
Conversion tracking for forms, calls and appointments, set up in line with data protection. Only when measurement is right does optimisation pay off.
03
Build campaigns
Structure by services and target groups, matching search terms, exclusions against waste and ad copy that speaks to decision-makers.
04
Landing pages
Where needed, we build pages that answer exactly the search query and lead to an intro call or enquiry.
05
Optimise
Refine bids, search terms, ads and budgets regularly. Whatever brings no enquiries is removed.
Our view
Google Ads is sales, not reach
Anyone searching Google for a service usually already has a concrete problem. Capturing that demand is one of the most direct ways to new customers. For this to work, ad, page and sales must fit together. That is why we always think about Google Ads together with the landing page, tracking and the question of who handles the enquiry quickly afterwards.
Who it is for
When this pays off for you
- Your customers actively search Google for your service or product.
- You already run Google Ads but do not know what comes out of it.
- Besides referrals, you want a predictable path to new enquiries.
- You are looking for skilled staff and want job ads to be seen by the right people.
From Dresden
Local contact, campaigns for all of Germany
We are based in Dresden and work with companies from Saxony and across Germany. For regional providers we target campaigns at Dresden, Saxony or specific radii, for supra-regional providers at the markets where you want to grow. We are happy to hold the intro call in person or by video.
More from marketing and sales
Connecting Google Ads with other channels
Ads capture existing demand. If you want to grow beyond that, combine them with content that gets found, recruiting campaigns and active lead generation.
FAQ
Questions about Google Ads
What management and marketing leaders usually want to know before getting started.
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages advertising campaigns in Google Search and the Google advertising network. This includes keyword research, campaign structure, ad copy, bidding strategy, conversion tracking and ongoing optimisation. With us, landing pages and reporting by enquiries rather than clicks are part of it.
Is AdWords the same as Google Ads?
Yes. Google renamed its AdWords advertising programme Google Ads in 2018. It means the same thing: paid ads in Google Search, on YouTube and in the Display Network.
Is Google Ads worthwhile for B2B companies?
Often yes, if your customers actively search for your service. In B2B, search volumes are smaller, but each enquiry is worth more. What matters are precise search terms, consistent exclusions and measurement that counts real enquiries. Where there is hardly any search demand, we rather recommend lead generation or LinkedIn.
Do you also take over existing Google Ads accounts?
Yes. We usually start with an audit: tracking, campaign structure, search terms, budget allocation and landing pages. This results in a list of measures we implement with you. The account remains yours.
Do you only work with companies from Dresden?
No. We are based in Dresden but work with companies throughout Germany. Campaigns can be targeted regionally at Dresden and Saxony or nationwide, depending on where your customers are.
What does a Google Ads agency cost?
It depends on scope, number of campaigns and ad budget: a one-off audit, setting up a new account or ongoing management. You pay the ad budget directly to Google. In the intro call we look at your situation and propose a suitable model.
Intro call
What should your ads
deliver?
Tell us what you sell, to whom and whether you already run Google Ads. We tell you honestly whether the channel pays off for you and where we would start.
hello@entreprenerds.de
Nordstraße 13, 01099 Dresden