Call centre
Many calls, fixed script. That can suit simple offers. With long sales cycles and several decision-makers it quickly reaches its limits as soon as questions come up.
Sales · Telephone acquisition
B2B telephone acquisition: qualified meetings instead of calls from a script
Your sales team is busy with existing customers or does not like cold calling. We handle telephone acquisition for you, from the first call through qualification to the handover of the meeting, with A/B-tested arguments and clean documentation in the CRM.
Typical funnel
- 400
- Contact requests
- ~120
- New contacts
- ~36
- Replies
- 3-10
- Qualified meetings
Depending on industry, target group and offer. In the intro call we derive a realistic volume for you.
Your options
Three ways to more meetings by phone
With complex B2B offers, the conversation with the right person decides. So what counts is not how often someone calls, but how well the conversation is led.
Building an internal role
Full control, but onboarding, management and method stay with you. And you build the role before you know which approach works with your target group.
Our approach
Telephone acquisition with Entreprenerds
We call daily and methodically on your behalf and test arguments against each other. On request we hand over what works to your team so you can take it on yourselves later.
Process
How a phone campaign works
Startup speed for established sales teams: we quickly test what lands on the phone and expand what works.
01
Define the target group
Industries, company sizes, regions and roles: together we define whom we approach and why your offer is relevant to these companies.
02
Develop the arguments
We listen in on your best sales conversations, adopt your language and build objection handling and a call guide. You approve everything before launch.
03
Call and test
Several openings and arguments run against each other. After a few hundred calls we know based on data what works.
04
Qualify
On the phone we clarify need, timing and responsibility. Only those who fit get a meeting with your sales team.
05
Hand over and report
Meeting with briefing in the CRM, weekly alignment and reporting. You always see the real status of the campaign.
Sales campaigns
The phone works better in combination
A sales campaign connects several steps so that a call is not an isolated attempt. Which building blocks you need depends on your target group.
Prepare
LinkedIn outreach or other touchpoints can prepare the conversation so the call does not start from zero. Sequences run where your target group is active.
Follow up by phone
The phone is the channel where need and responsibility get clarified. This is where contacts turn into qualified meetings.
Stay on it
Sorting replies, planning follow-ups, documenting meetings: with funnel management no contact gets lost, even if the need only arises later.
Who it is for
When outsourced telephone acquisition pays off
- You sell complex products or services with long sales cycles and several decision-makers.
- Your salespeople are strong advisers, but cold calling is not their thing and gets avoided.
- Existing customers and ongoing offers leave no time for active new business.
- You want to test a new industry or region before building internal headcount for it.
Choosing a partner
What to look for in a telephone acquisition agency
- Experience in complex B2B sales instead of pure call volume
- Arguments in your tone, agreed with you before launch
- Tested outreach with clear metrics through to the meeting
- Legal check of target group and occasion before the first call
- Clean handover to the CRM and fees that are partly tied to success
20+ years of B2B calling
We come from complex B2B sales
Long sales cycles, several stakeholders, high order values: that is our everyday business. That is why we connect telephone acquisition with what comes before and after, with target account research, funnel management, CRM and coaching for your team.
Skin in the Game
We earn when you earn
Every deal closed, every grant paid out, every measurable cost saving increases your liquidity and our fee. We pull in the same direction - and you feel that in every meeting.
FAQ
Questions about telephone acquisition
What management and sales leaders usually want to know before getting started.
What is B2B telephone acquisition?
Telephone acquisition means actively calling companies to clarify interest and need and to arrange a meeting. In B2B it is rarely about closing on the phone. The goal is a qualified conversation between your sales team and the person who decides.
Is cold calling businesses allowed in Germany?
Under section 7 of the German Unfair Competition Act (UWG), promotional calls to businesses are permitted if at least presumed consent can be assumed. This requires a factual connection between your offer and the business of the person called, general interest is not enough. That is why checking target group and occasion is part of the preparation. Stricter rules apply to promotional email, which we also clarify before launch. This does not replace legal advice in the individual case.
How many meetings are realistic?
Typically, 400 contacted people turn into 3 to 10 qualified meetings, depending on industry, target group and complexity of the offer. In the intro call we derive a realistic volume for your setup.
How do you make sure our brand is represented properly?
Before the first call we work out positioning, arguments and tone with you. We listen in on your best sales conversations and agree every sequence with you before launch. Weekly alignment keeps method and brand in sync.
What does telephone acquisition with Entreprenerds cost?
That depends on target group, volume and complexity of the offer. Part of our fee is tied to success so that we share your goal. In the intro call we clarify which setup suits you.
Can we take over telephone acquisition ourselves later?
Yes. We hand over our tested arguments, listen in on your calls, give direct feedback and coach your team step by step. That way the method stays with you if you want to do acquisition yourselves in the long term.
Do you work with our CRM?
Yes. We most often work with HubSpot and Pipedrive, but also know Salesforce, Zoho and industry solutions. What matters is that the handover from us to your sales team is mapped cleanly. If you do not have a CRM yet, we advise on the choice.
Intro call
Who should we
call for you?
Tell us who you want to reach and what you have tried so far. We will show you what a phone campaign could look like for you and which volume is realistic.
hello@entreprenerds.de
Nordstraße 13, 01099 Dresden